Adobe Inc.
Creating Meta-Descriptors of Marketing Messages to Facilitate In Delivery Performance Analysis, Delivery Performance Prediction and Offer Selection

Abstract:

Various embodiments are directed to assigning offers to marketing deliveries utilizing new features to describe offers in the marketing deliveries. Marketing deliveries can be described at a finer level to thus enhance the effectiveness of building and conducting marketing campaigns. The approaches facilitate matching content to recipients, predicting content performance, and measuring content performance after dispatching a marketing delivery.