Adobe Inc.
Word Attribution Prediction from Subject Data

Abstract:

A digital attribution system is described to generate predictions of word attributions from subject data, e.g., titles, subject lines of emails, and so on. To do so, an attribution score is first generated by the digital attribution system that describe an amount to which respective words in the subject data cause performance of a corresponding outcome. The attribution scores are then used by the digital attribution system to generate representations for display in a user interface for respective words in the subject data and may also be used to generate attribution recommendations of changes to be made to the subject data.