Adobe Inc.
AUTOMATICALLY GENERATING USER SEGMENTS

Abstract:

Systems, methods, and non-transitory computer-readable media (systems) are disclosed for generating meaningful and insightful user segment reports based on a high dimensional data space. In particular, in one or more embodiments, the disclosed systems utilize a relaxed bi-clustering model to automatically identify user segments in a data space including datasets of features specific to individual users. In at least one embodiment, the disclosed systems identify and include users in automatically generated user segments even though those users are associated with some, but perhaps not all, of the features as other members in the automatically generated user segments.