Adobe Inc.
Recommender system based on trendsetter inference

Abstract:

A trend setting score that identifies a degree of trend setting exhibited by a user is generated for each of multiple users. This degree of trend setting exhibited by the user is an indication of how well the user identifies trends for items (e.g., consumes items) prior to the items becoming popular. The item consumption of users with high trend setting scores is then used to identify items that are expected to become popular after a lag in time. For a given user, another user with a high trend setting score (also referred to as a trendsetter) and having a high affinity with (e.g., similar item consumption behavior or characteristics) the given user is identified. Recommendations are provided to the given user based on items consumed by the trendsetter prior to the items becoming popular.