Adobe Inc.
Generating digital visualizations of clustered distribution contacts for segmentation in adaptive digital content campaigns

Abstract:

This disclosure relates to methods, non-transitory computer readable media, and systems that, upon identifying a set of distribution contacts, generate clusters of distribution contacts from a sampled subset of distribution contacts and assign remaining distribution contacts from the set to the generated clusters for visualization in a user interface. By clustering a representative sample of such distribution contacts, the disclosed methods, non-transitory computer readable media, and systems can quickly analyze and identify contact characteristics in clusters of distribution contacts, including common contact characteristics exhibited by a given cluster's contacts. The disclosed methods, non-transitory computer readable media, and systems can accordingly respond to user requests for a cluster analysis by expeditiously generating cluster visualizations identifying contact characteristics of clustered distribution contacts.