Adobe Inc.
Generating sequential segments with pre-sequence and post-sequence analytics data

Abstract:

This disclosure generally covers systems and methods that create sequential segments from analytics data to enable investigation of events that occurred before or after a certain sequence of events--that is, pre-sequence or post-sequence events. In particular, certain embodiments of the disclosed systems and methods receive a segment query of certain analytics data to identify events that occurred before or after a defined sequence of events within a network and--in response to the segment query--provide a query result that identifies pre-sequence events or post-sequence events. By providing such query results, the disclosed systems and methods enable users to examine correlations between a sequence of events and any pre-sequence or post-sequence events, including any data associated with those events at a granular level.