Adobe Inc.
OPTIMIZING SEND TIME FOR ELECTRONIC COMMUNICATIONS

Abstract:

An improved electronic communication system schedules transmission of electronic communications based on a predicted open time and click time. The open and click times are predicted from a machine learning model that is trained to optimize for both tasks. Additionally, when training the machine learning model, the loss used for adjusting the system to achieve a desired accuracy may be a biased loss determined from a function that penalizes overpredicting the open time. As such, the loss value may be determined by different set of rules depending on whether the predicted time is greater than the actual time or not.