Adobe Inc.
Personalizing Digital Experiences Based On Predicted User Cognitive Style

Abstract:

A digital experience personalization system monitors user interaction with content during a current browsing session. The digital experience personalization system generates user interaction information, which includes a description of the content with which the user interacted during the current browsing session, an indication of how long the user interacted with the content, and an indication of the type of the user interaction (e.g., clicking on content, scrolling through content, hovering over content). The digital experience personalization system employs a cognitive style prediction module to analyze the user interaction information and generate a prediction of a cognitive style the user prefers for consuming content. Subsequent content (e.g., during the current browsing session) is personalized to the user in accordance with the predicted cognitive style of the user.