Adobe Inc.
CONTINUOUS UPDATING OF PREDICTED EVENT OUTCOMES USING REAL-TIME AUDIENCE BEHAVIOR

Abstract:

An improved analytics system generates predicted event outcomes for events. The analytics system generates expected registration profiles based on event metadata that indicates predicted audience behavior for an event. This expected registration profile is used to analyze real-time audience behavior of an audience associated with the event. A predicted event outcome can be determined that indicates a time-based conversion propensity related to the audience.