Adobe Inc.
GENERATING ANALYTICS TOOLS USING A PERSONALIZED MARKET SHARE

Abstract:

Systems, methods, and non-transitory computer-readable media are disclosed for easily, accurately, and efficiently determining a personalized market share of a user with a company versus that of its competitors using only focal company's own clickstream data. For instance, the disclosed systems can infer a mapping of purchases to product categories from clickstream data of a company and use the mappings to generate a dataset of observable conversions (with interconversion times) for one or more product categories. Then, the disclosed systems can utilize models for a category level interconversion time and for transition probabilities of a user to determine a personalized market share and an interconversion time for an individual user (between the company and competitors of the company). In addition, the disclosed systems can generate graphical user interfaces that efficiently provide personalized customer statistics based at least on the determined personalized market share and interconversion times for the individual user.