Adobe Inc.
IN-APP LEAD NURTURING WITHIN AN ELECTRONIC DOCUMENT

Abstract:

The present disclosure relates to a cloud-based system including a server for generating and nurturing leads using within-a document lead nurturing. The server enables a marketer to generate initial content and contextual content, specify a consumption condition with respect to the initial content, and generate an electronic file including the initial content and executable code configured to monitor consumption of the initial content. A user (e.g., possible lead) uses a reader program of their device to open the electronic file, which presents the initial content and triggers execution of an instruction of the executable code to monitor interactions of the user with the initial content to determine whether the consumption condition has been satisfied. The reader program executes another instruction of the executable code to present the contextual content and notify the server that the user is a possible lead, when the consumption condition is satisfied.