Adobe Inc.
POST-PURCHASE PRODUCT INTERACTION

Abstract:

An improved analytics system generates product interest profiles for customers that are related to post-purchase interactions with a product by a customer. The analytics system receives product metadata from a catalog that is related to the product purchased by the customer. The analytics system can further receive social content of the customer from a social channel. The social content is analyzed for post-purchase interactions with the product purchased by the customer. A product interest profile is generated for the customer related to the product based at least in part on the post-purchase interaction.