Adobe Inc.
Predicting brand personality using textual content

Abstract:

Embodiments of the present invention provide systems, methods, and computer storage media directed to facilitating predicting brand personality. In one embodiment, target content for which brand personality prediction is desired is obtained. Content features associated with the target content are identified. Such content features and a brand personality prediction model are used to predict a brand personality of the target content, the brand personality indicating personality of a brand associated with the target content.