Adobe Inc.
Predicting digital personas for digital-content recommendations using a machine-learning-based persona classifier

Abstract:

This disclosure relates to methods, non-transitory computer readable media, and systems that determine multiple personas corresponding to a user account for digital content and train a persona classifier to predict a given persona (from among the multiple personas) for content requests associated with the user account. By using the persona classifier, the disclosed methods, non-transitory computer readable media, and systems accurately detect a given persona for a content request upon initiation of the request. Based on determining the given persona, in some implementations, the methods, non-transitory computer readable media, and systems generate a digital-content recommendation for presentation on a client device associated with the user account.