Adobe Inc.
Controlling start times at which skippable video advertisements begin playback in a digital medium environment

Abstract:

A digital medium environment is described to control a start time at which a skippable video advertisement made available by an advertisement provider begins playback at a client. A skippable video advertisement is selected for playback by the client. Data is queried that identifies a skip time corresponding to a time within the skippable video advertisement at which the skippable video advertisement was skipped during a previous viewing of the skippable video advertisement by a user of the client. One of a plurality of start times associated with the skippable video advertisement is then selected based at least in part on the skip time. The skippable video advertisement and the selected start time are then provided to the client effective to cause the skippable video advertisement to begin playback at the selected start time.