Adobe Inc.
Hybrid method of building topic ontologies for publisher and marketer content and ad recommendations

Abstract:

Systems and methods are discussed to automatically create a domain ontology that is a combination of ontologies. Some embodiments include systems and methods for developing a combined ontology for a website that includes extracting collocations for each webpage within the website, creating first and second ontologies from the collocations, and then aggregating the ontologies into a combined ontology. Some embodiments of the invention include unique ways to calculate collocations, to develop a smaller yet meaningful document sample from a large sample, to determine webpages of interest to users interacting with a website, and to determine topics of interest of users interacting with a website. Various other embodiments of the invention are disclosed.