Adobe Inc.
Audience size estimation and complex segment logic

Abstract:

Selection of a trait may be received. A complex segment rule may be created that is usable to evaluate one or more qualification events. For example, the segment rule may be usable to evaluate a combined recency and frequency of the one or more qualification events. The qualification events may be based on collected network data associated with the plurality of visitors with each qualification event corresponding to a separate qualification of visitor according to the trait. The qualification events may be evaluated together according to the segment rule. For example, the combined recency and frequency of the one or more qualification events may be evaluated according to the segment rule. Evaluating the segment rule may include estimating a segment population size in real-time.