Adobe Inc.
User segment identification based on similarity in content consumption

Abstract:

The present disclosure is directed toward systems and methods for identifying user segments. In particular, the systems and methods described herein evaluate user session logs to gather media content consumption history information associated with a plurality of users. Additionally, the systems and methods described herein analyze items of media content to identify keywords, genres, and other attributes, and further represent the items of media content as vectors. The systems and methods follow an algorithm to group items of media content into clusters and, based on the clusters of media content, further group users of media content into user clusters (e.g., user segments).