Adobe Inc.
User segmentation based on view ability of content

Abstract:

Systems and methods provide for user segmentation based on viewability of content displayed on user devices during content impressions. Pixel tags are launched when content is displayed on user devices to capture viewability data for a number of different viewability ranges. The viewability data for each content impression is associated with a unique user identifier (UUID). A segment definition sets forth criteria for a user segment based on viewability, and the user segment is generated by including UUIDs associated with viewability data satisfying the segment definition.