Amazon.com, Inc.
Bid placement for ranked items

Abstract:

Disclosed are various embodiments for a placement bidding application. A list of items is generated. A position of an item within the list is determined according to a bid associated with the item and a display placement preference included with the bid. A number of items from the list are encoded for rendering in a user interface element or on a display of a client device. The number of items is based at least in part on a size limitation of the user interface element or the display of the client device.