Amazon.com, Inc.
Adjacent content classification and targeting

Abstract:

Video content is evaluated to classify one or more scenes or objects of the video content. The classifications may be evaluated against one or more rules for determining whether to include key words associated with the classifications for targeting supplemental content. Classifications that satisfy the one or more rules may be used for selection of supplemental associated with one or more key words Selected supplemental content may be included in video content in a break period following primary content.