Amazon.com, Inc.
System for customizing presentation of a webpage

Abstract:

Described are techniques for enabling webpages to be generated and customized based on rules created by a user. A user accessing a user interface may select a set of webpage features, the dimensions or other characteristics of the features, and a corresponding set of rule conditions, such as characteristics of a user device, user account, connection, or webpage. When a request to access a webpage is received, an existing body of rules is queried, and the particular rule that is satisfied by the request is determined. A webpage that includes the corresponding features and feature characteristics of the satisfied rule is generated and provided to the requesting device.