Amazon.com, Inc.
Online product subscription recommendations based on a customers failure to perform a computer-based action and a monetary value threshold

Abstract:

Devices and methods are provided for used segmented impact analysis to determine high-valued computer-based actions. The device may determine a first user account associated with performance of a first computer-based action and a second computer-based action associated with a network-accessible resource. The device may determine a second user account associated with performance of the first computer-based action, but not with the second computer-based action. The device may determine a first value for the first user account, the first value based on the performance of the second computer-based action. The device may determine a second value for the second user account, the second value based on the failure to perform the second computer-based action. The device may determine a third value, wherein the third value is a difference between the first value and the second value. The device may send the third value with a product recommendation.