Amazon.com, Inc.
Interest based advertising inside a content delivery network

Abstract:

A system, method, and computer readable medium for distributing data objects that are dynamically customized for users in a content delivery network. The system obtains information based on content accessed by a user, the content being accessed by the user through a content delivery network device. The system associates the user with other users based on the obtained information, the other users having accessed another content through the content delivery network device. The system generates a cluster, the cluster comprising a plurality of nodes representative of the user and the associated other users. The system determines a set of tags for the cluster, the set of tags derived from a plurality of websites accessed by the user.