Amazon.com, Inc.
Method and system for dynamic traffic shaping of deals to reduce server stress

Abstract:

Techniques described herein include systems and methods for throttling requests for content to reduce stress on a check out pipeline associated with an electronic marketplace thereby avoiding overstressing a server to the point of no longer processing requests from users. In embodiments, first information may be maintained that identifies a ranking for a plurality of items based on a score. A predicted velocity of content requests about the plurality of items may be maintained and second information about an actual velocity of content requests about the plurality of items may be received. In response to a request for content, a portion of items may be identified based on the scores associated with said portion and partition the portion into a number of groups or partitions based on the predicted velocity and the second information. A data object that comprises the portion of items associated with a partition may be generated.