Amazon.com, Inc.
Shadow impressions for storage and delivery of streaming video

Abstract:

Devices and methods are provided for using shadow impressions to control storage and delivery of streaming video content. The device may receive a request, the request associated with determining a group of streaming video advertisements for streaming video at a device. The device may determine, based on the request, a first advertisement, wherein the first advertisement is associated with a first number of impressions, wherein the first number of impressions includes a first number of shadow impressions. The device may determine not to include the first advertisement in the group of streaming video advertisements based on the first number of impressions exceeding a first playback threshold. The device may send the group of streaming video advertisements.