Amazon.com, Inc.
Targeted media delivery based on previous consumer interactions

Abstract:

This disclosure describes systems, devices, and techniques related to generating audiences for media campaigns based on previous consumer behavior. In some examples, a query is received from at least one provider device. The query may indicate at least one characteristic of interactions between consumer accounts and items offered by an online marketplace. Audience identifiers can be retrieved from at least one database corresponding to the query. In some cases, the audience identifiers indicate a set of consumer accounts that have previously interacted with one or more items according to the characteristic(s) specified by the query. An indication of the audience identifiers can be output to the provider.