Amazon.com, Inc.
Virtual reality user interface generation

Abstract:

Systems and methods for generating virtual reality user interfaces are described. The virtual reality user interface may include a three-dimensional model that simulates an actual environment. In addition, the virtual reality user interface may include a plurality of cells arranged at a simulated depth and with a simulated curvature. Further, the plurality of cells may be divided into a plurality of subcells. The subcells may be sized based at least in part on aspect ratios of images to be included in each of the subcells. Moreover, supplemental cells may be provided around or within the plurality of cells and subcells, each of the supplemental cells representing a collection of items. The variable sizing of the subcells as well as the incorporation of supplemental cells around or within the plurality of cells and subcells may result in a virtual reality user interface with higher user interest and engagement.