Amazon.com, Inc.
Providing content based on contextual information

Abstract:

Techniques for improving dynamic content retrieval are described. In an example, a system may receive a request for content. The request may be associated with an access by a computing device to a network document. The system may determine a context associated with the network document based on the request. The content may be pre-computed based on historical accesses to a network resource. The system may determine a match between the context and a pre-computed context that is associated with content and may select the content from a set of candidate content based on an intent description of a content provider and historical behavior data of visitors to the network resource. The intent description may be associated with a presentation of the content at the network resource. The system may provide an identifier of the content. The identifier may be usable to present the content at the computing device.