Amazon.com, Inc.
Contextual navigation interface with stickiness capabilities

Abstract:

Disclosed are various embodiments for providing a unique navigation experience for a user interacting with an electronic commerce site by dynamically generating a navigation interface according to a user context for a given shopping experience. The user context associated with a user interacting with an electronic commerce site can be determined following an analysis of a variety of context factors. A navigation interface can be dynamically generated based on the user context. The navigation interface can be integrated with a user interface such that the navigation interface relative to additional content included in the user interface such that the navigation interface remains in a static viewable position when a user scrolls to view additional content.