Amazon.com, Inc.
Object customization and accessorization in video content

Abstract:

A real-time video exploration (RVE) system that allows users to pause, step into, move through, and explore 2D or 3D modeled worlds of scenes in a video. The RVE system may allow users to select and manipulate objects within a scene, and to modify an object by adding or removing accessories from the object or otherwise customizing the object according to the user's preferences or desires. The RVE system may also provide an interface or interfaces via which the user can obtain additional information for the object, customize the object, be given a price or price(s) for the object as customized, and purchase the object as specified if desired.