Amazon.com, Inc.
Reporting of engaged views of directed content

Abstract:

Technologies are provided for reporting engaged impressions of directed content. Some embodiments include a computing device that can initiate a screensaver session within a content streaming service. The computing device also can cause presentation of a directed content asset on a display device functionally coupled to the computing device. The computing device can then update a queue to add a record of an impression of the directed content asset, where the queue is retained in a memory device of the computing device. The computing device can receive a signal indicative of user activity. The computing device can determine, using the queue, that the impression of the directed content asset occurred within a defined time interval relative to a time that the user activity occurred. The computing device can then send data identifying the directed content asset.