Amazon.com, Inc.
Presenting options for selecting content via navigation bars and designated content spaces

Abstract:

User interfaces having navigation bars are rendered on displays by streaming devices or smart applications operating on the displays. The navigation bars include selectable elements corresponding to applications that are preferred or designated users, as well as promoted applications, or utility applications. Placing a cursor or selection element over one of the elements for an application within the navigation bar causes selected content to be displayed above the navigation bar, along with discrete tiles including images associated with the application below the navigation bar. Moving the cursor above or below the navigation bar allows a user to activate the selected content or select one of the discrete tiles. Icons within the navigation bar may be displayed to a user in a predetermined order, at random, or in an order selected by the user.