Amazon.com, Inc.
Physical items as basis for augmented reality applications

Abstract:

A tag positioned on an object provides information for selecting augmented reality (AR) content that is based, at least in part, on the object. The object may serve as a touchpoint for selecting and presenting AR content through a user device. The user device may scan the object to extract the tag, which may be used to select AR content based on the object itself, a user profile, or other information. The AR content may be transmitted to the device for presentation on a display screen. The user may interact with the AR content and receive additional information from the provider, such as recommendations or sharing options.