Amazon.com, Inc.
Modification of presented content based on historical data in a shopping mission

Abstract:

Systems and methods are described for analyzing one or more online shopping missions to determine an estimated stage of a user within the mission and to adjust content for display to the user based on the estimated stage of the user within the mission. The estimated stage of the user within the mission may be determined using a model, such as a machine learning model, that accepts as input signals corresponding to the online shopping mission. The signals may represent user interface interactions and/or other data relating to the user and the mission.