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Methods and systems for hyperlinking user-specific content on a website or mobile applications

Abstract:

Methods and systems for providing an environment in which data (e.g., analytical data received from third parties) may be normalized prior to use and in which users may be authenticated prior to transmitting sensitive information in a request to the feature registry. The system and methods for hyperlinking user-specific content on a website or mobile application. The system may receive a user selection of the hyperlinked content. In response to the user selection, the system may access a feature registry application, wherein the feature registry application transmits a feature registry request to a feature registry, and wherein the feature registry request includes the identity of the user, information from the user profile, and a description of the hyperlinked content.