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METHODS AND SYSTEMS FOR GENERATING CUSTOM CONTENT USING UNIVERSAL DEEP LINKING ACROSS WEB AND MOBILE APPLICATIONS

Abstract:

The methods and systems described herein improve upon existing deep linking concepts, by creating links directed to a feature registry which may then serve the user's need of selecting and accessing a given feature. The feature registry may provide customized features that may populate a feature template in a user interface (e.g., of a feature registry application) on a local device. This population may occur in both a real-time (e.g., based on a continuously updated machine learning model) and modular fashion. For example, the system and methods may generate customized content on a website or mobile application through a hyperlink by filtering available features on a feature registry based on the identity of the user, the information from the user profile, and the description of the hyperlink content.