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SYSTEM AND METHOD FOR GENERATING CUSTOMIZED ADVERTISEMENT

Abstract:

A system for customizing an advertisement to be displayed on a web page accessed by a user, includes one or more processors configured to execute the instructions to detect that the user has accessed the web page that includes the to-be-displayed advertisement; retrieve, from the database, an advertisement template for the advertisement in response to detection that the user has accessed the web page; extract a stylistic preference of the user from the database, wherein the stylistic preference is an advertisement visual characteristic that corresponds to user preference based on prior interaction of the user with one or more online advertisements; modify a visual characteristic of the advertisement template based on the extracted stylistic preference to generate a customized advertisement; and provide the customized advertisement for display to the user.