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OPTIMIZING USER EXPERIENCES USING A FEEDBACK LOOP

Abstract:

The present disclosure is directed to systems and methods for predicting an outcome of a user journey. For example, a method may include: identifying a plurality of patterns based on a plurality of user interactions of a plurality of users with a plurality of touchpoints; applying a parameter to filter the plurality of patterns; evaluating the filtered plurality of patterns based an evaluation criterion; and applying a feedback loop based on the evaluation of the filtered patterns to modify the parameter or adjust a user experience.