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PREDICTING AN OUTCOME OF A USER JOURNEY

Abstract:

The present disclosure is directed to systems and methods for predicting an outcome of a user journey. For example, a method may include: monitoring interactions of a user with a plurality of touchpoints; predicting, based on a machine learning model, whether the interactions will result in a first outcome or a second outcome different than the first outcome, the machine learning being trained using a dataset based on historical interaction data, the dataset comprising a first plurality of patterns resulting in the first outcome and a second plurality of patterns resulting in the second outcome, wherein the predicting is based on a minimum number of interactions with the plurality of touchpoints; and providing an alternative interaction with the plurality of touchpoints to increase a probability that the interactions will result in the second outcome.