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METHOD FOR TRIGGERING OUTREACH BASED ON THIRD PARTY DATA REQUESTS

Abstract:

The communication techniques described herein may allow a server to send communications to user devices in response to detecting a user interacting with an application and/or their device. A request to access information associated with an account may be detected. Next, a determination may be made as to whether the request is from a third-party and/or initiated by the user. When the request is from a third-party and/or initiated by the user, a customer outreach module may be triggered, which may select a communication to send to the user. A verification of whether the user allows for receipt of communications may be performed. When the user accepts communications, the communication may be sent to the user device. Accordingly, sending communications when the user may be interacting with an application and/or device improves the probability of the user interacting with the communication and the user receiving the information associated with the communication.