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COMPUTER-BASED SYSTEMS AND/OR COMPUTING DEVICES CONFIGURED FOR IMPLEMENTING BROWSER EXTENSIONS THAT PROVIDE CONTEXTUALLY RELEVANT INFORMATION TO A USER VIA A GRAPHICAL USER INTERFACE

Abstract:

An example method includes identifying, using a browser extension, content of a first webpage of a first website being displayed using a browser. The identifying of the content includes determining a product related to the content of the first webpage and determining that the product has been added to an electronic shopping cart. The method further includes determining a merchant that offers the product for sale and determining, based on a user account associated with the browser extension, a customer reward offered by the merchant and available to the user account. The method further includes determining that the browser has navigated away from the first webpage to a second webpage of a second website. The method further includes modifying the browser to display a graphical user interface element including information about the customer reward and a link configured to navigate the browser back to the first website.