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LINKING PHYSICAL LOCATIONS AND ONLINE CHANNELS IN A DATABASE

Abstract:

In some implementations, a device may receive, from one or more data sources, information indicating a plurality of data sets, where the plurality of data sets indicate information associated with respective physical locations or online locations. The device may identify a data set, from the plurality of data sets, that indicates information associated with an online location, where the information includes at least one of an entity name, an address, a phone number, a uniform resource locator, an entity identifier, or metadata. The device may parse the data set to identify information for a set of features. The device may analyze the information for the set of features to determine a brand associated with the online location. The device may pair the online location with the brand in the database such that the online location is linked with a first physical location of the brand in the database.