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Recommendation engine that integrates customer social review-based data to understand preferences and recommend products

Abstract:

The disclosure describes a system and methods for implementing a recommendation engine. The recommendation engine can at least generate a segmentation identifying a customer group for a product, receive a customer review from a storage location, generate a customer review profile based on the customer review, match the customer review profile to the customer group based on comparing purchase factors, preference levels, or a combination thereof associated with the segmentation and purchase factors, preference levels, or a combination thereof associated with the customer review profile, and recommend the product, one or more features of the product, or a combination thereof to a further customer based on the matched customer review profile.