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Methods and systems for implementing automated bidding models

Abstract:

A computer-implemented method may include predicting a first marketing indicator using a first module of an aggregate model; comparing the predicted first marketing indicator with a measured first marketing indicator; and based on the comparison of the predicted first marketing indicator with the measured first marketing indicator, adjusting the first module of the aggregate model. Additionally, the method may include predicting a second marketing indicator using a second module of the aggregate model; comparing the predicted second marketing indicator with a measured second marketing indicator; and based on the comparison of the predicted second marketing indicator with the measured second marketing indicator, adjusting the second module of the aggregate model. Further, the method may include determining a bid value based on the aggregate model.