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INITIATING CARDSWAP BASED ON ANALYTIC MODEL INDICATING THIRD PARTY CARD REISSUANCE

Abstract:

Various embodiments are directed to initiating or triggering a cardswap action for a customer based on a determination that one or more third-party cards associated with the customer have likely been reissued. The determination may be based on the analysis performed by an analytics model on customer transaction data corresponding to the customer. The analytics model may be trained using various patterns, trends, or characteristics observed in the customer transaction data around a timeframe of an actual reissue event. When a likely reissue event has been determined, one or more customer cards may be presented to the customer for swapping out the reissued third-party cards with a customer card.