Activision Blizzard, Inc.
Flexible online pre-ordering system for media

Abstract:

The disclosed electronic commerce cloud-based media retailing systems and methods enable customers to execute a purchase intention of a digital product before that product is officially released for distribution. The ecommerce system comprises a digital entitlement engine and is particularly suited to pre-sell entitlements to digital products such as, but not limited to, video games, computer software, movies, and other entertainment media.