Avery Dennison Corporation
Apparatus, system and method for consumer tracking consumer product interest using mobile devices

Abstract:

According to at least one exemplary embodiment, methods, systems and apparatuses for communication may be shown and described. These can include the use of near field communications (NFC), for example a NFC RFID tag, label or inlay that is able to communicate with a NFC-enabled device, for example a mobile or smart phone or other portable device having a scanner or reader. Further, any number of NFC RFID tags may be associated with any desired products or services, allowing NFC-enabled devices to read or scan the NFC RFID tags and access data or information provided by the NFC RFID tags, which may be associated with products or services to which the NFC RFID tags are coupled to.