American Express Company
Insights on a data platform

Abstract:

A system, method, and computer readable medium (collectively, the "system") is disclosed for generating real-time insights from a big data storage platform. The system may process transaction data stored in a big data management system (BDMS) to generate characteristic data associated with a plurality of demographics. The system may also model an account associated with a corporate ID to identify a demographic from the plurality of demographics associated with the corporate ID. The system may further compare the user data associated with the corporate ID to the characteristic data of the demographic associated with the corporate ID to generate a view responsive to a request. The system may also transmit the view in response to the request, for example, to an interface for use by a program administrator.