Alibaba Group Holding Limited
Information pushing method and apparatus

Abstract:

A method and an apparatus for pushing information are provided. The method stores mapping relationships between device identifiers of different network devices and server identifiers of push servers that push service information to the network devices in a gateway platform, and further stores respective preference features corresponding to user identifiers in the gateway platform. When a user checks in a hotel room, the gateway platform determines a corresponding push server according to a device identifier of a network device in the hotel room where the user checks in, and sends the user's preference feature to the determined push server. Therefore, after the user stays in the hotel room, information displayed by an Internet television is information preferred by the user, and the user does not have to spend effort to search for the information that is preferred by the user, thereby improving the convenience of using the Internet television.